Jack Joseph Puig on JJP Guitars: “I approach the guitar as a sound designer, and try to use the whole sonic palette: Make it brighter, darker, more aggressive, compress it, bring out the attack, whatever—to give it attitude. The JJP Guitars plugin helps you get into that creative space, quickly. Sure, there’s a rock and roll edge to this plugin, but for me, what makes it so powerful is that everything you need, it’s right there in front of you; it lets you stay in the zone.”