Avid. The Platform That Powers Media and Entertainment.

Thirty years ago, Avid got started by breaking new ground to reimagine content creation. Avid revolutionary nonlinear editor was the first to digitize video content. It redefined the media industry and is still the gold standard.

Today, Avid is reimagining the entire media value chain with powerful platforms for creating, managing, storing, distributing and monetizing film, television, and music. Avid open tools and platforms empower more than a million users and thousands of media enterprises to tell powerful stories and build better businesses.